Print promotional material designed for distrubution in interactive promo area, set up in shopping centres throughout Toronto.

Logo and Media Kit created for Kandid Media, a subrand of Kognitive Marketing.

Create "Clear" branding for product proposal, demonstrating use of Biomimicry.

Lables and package design for Curlicious, proposal of five-product hair care line for Women with Curly Hair.

For this project, I worked closely with my professor, Hans Kleefled (also known as the original designer of the Tim Horton's logo), to come up with a new prospective identity for the brand.

Typeface proposal for unicase font, designed for children's products.

The proposed Over the Rainbow 35th Anniversary commemorative logos creates a design fusion of old & new. The combination of the retro colours and contemporary “Web 2.0” typographic style communicates the historical significance of the company that has maintained its relevance over the past 35 years. The aesthetic conveys an approachable and friendly feel, while expressing a premium design culture; both are evident in the consumer’s in-store shopping experience.

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